It’s no secret that I love NPR visuals. These are lovingly handcrafted stories that stand out from all the great audio stories by NPR because these stories cannot be told on radio — or if they are, they are very different.

The most recent example: Rain Forest Was Here.

Screen capture from NPR

Not only are the wall-to-wall photos responsive at any size — from small phone screen to giant desktop — but this story also plays perfectly in vertical mode on a phone. Try it and see.

Stories like this are no accident. There’s a philosophy behind them. A guy at NPR named Wes Lindamood, whose job title is senior interaction designer, wrote about that philosophy here:

The Evolution of NPR’s Picture Stories

I love seeing innovation in storytelling because it’s all about making the audience sit up and pay attention. There are so many stories, so much media, so many distractions. How can you make somebody pay attention?